But for those of you that wished we offered more “drill down functionality”, we’ve got you covered.

To be honest, it’s not so much a change in the way our software works, but rather “how” you can go about using it.

Here’s what we mean…

Some of the feedback we’ve received suggested that we offer “page specific keyword tracking”.

In other words, some people have asked,  “Where do I rank for my chosen keywords on a specific page within my web site?”

Many people thought that you couldn’t track internal pages using MasterSiteManager, but you actually can, and it’s super easy!

With MasterSiteManager, you can track ANY URL.

This means, you can track things like your root domain, HubPages, Squidoo pages, Articles you posted or syndicated  – anything… and this includes internal pages or blog posts too!

Here’s how it works:

Setting up your account to track specific pages WITHIN your blog or site for example and not just the root domain is easy.

1. Simply login to your account and go to the “Manage Web Sites Tab” then click the “Add new URL” button.
2. Now simply type in the full URL that you want to track.
3. Next, click on the “SEO Stats” tab at the top of the page
4. Next click on the “Keywords” link for the URL you just added.
5. Finally, click the “Add Keywords” button and type or paste in a list of the keywords you want to track.

The system will then pull the stats for that URL and where that INTERNAL PAGE ranks for each of the keywords you’ve entered.

As you can see it doesn’t matter what the url is. Once you put a specific URL into the MSM system, any keywords you add will be tied to that particular URL, and not your root domain.

How cool is that? Let us know what you think!

Google also confirmed that this was a rankings change, not a crawling or indexing change, which seems to imply that sites getting less traffic still have their pages indexed, but some of those pages are no longer ranking as highly as before.

Based on Matt’s comment, this change impacts “long tail” traffic, which generally is from longer queries that few people search for individually, but in aggregate can provide a large percentage of traffic.

WebmasterWorld summarized what many webmasters are seeing particularly over the past few days with their Google search results. “Webmasters from very clean, very large websites report dramatic drops in long tail search traffic. MAYDAY seems to be the appropriate shout-out for those affected.”

Yes, most of these complaints come over webmasters seeing a huge drop in traffic from Google over “long tail keywords.”  Long tail keywords are  phrases that are 3 or more keywords long, sometimes also called “fat belly” keywords.

One person said he had a “traffic dropped 50% in a few days, 100,000′s of long tail k/w.” Another person “recovered until this Mid April, when it started seeing some recovery, then bang now 90% of its traffic, mostly long tail disappeared.”

This change seems to have effected only very large sites with “item” pages (ecommerce pages) that do not have a lot of incoming links to support them, are several clicks from the home page, and may not have substantial unique and value-added content on them.

For example, ecommerce type sites often have this type of structure. As a result,  these individual product pages are less likely to attract external links and the majority of the content may be imported from a manufacturer database.

Based on Matt’s comment at Google I/O, the pages that are now ranking well for these long tail queries are from “higher quality” sites (or perhaps are “higher quality” pages).

If you’re site’s been smacked with this new algorithm and your traffic is down to your internal pages, Matt Cuts suggests that site owners who are impacted re-evaluate the quality of their sites and if these sites truly are the most relevant match for the impacted queries,  determine if the the site is considered an “authority”, and ensure that the page does more than simply match the keywords in the query and is relevant and useful for that query.  (I.E. Beef up the content on those pages that are effected….)

Mat also notes that the change:

• has nothing to do with the “Caffeine” update (an infrastructure change that is not yet fully rolled out).
• is entirely algorithmic (and isn’t, for instance, a manual flag on individual sites).
• impacts long tail queries more than other types
• was fully tested and is not temporary

If you’ve been tracking your long tail keywords with Master Site Manager.com, look at the tracking chart for any of your keywords to see if there was a decline in your rankings from April 3rd to the 17th in particular.

Also check the charting trend for the last 3o days. Is it up or down? MasterSiteManager.com makes it easy to see if and or how badly this new May Day update is effecting your sites and your sales.

We’ll have another update in a few days with some ideas on what you can do to get your rankings and income back to their previous levels.

But for now, check your keyword trends and see where your keywords are headed. After all, you can’t make an informed decision about what to do next, if you don’t know where you are currently.

Till next time,

Don Schnure

The fact that no body wants to admit is this:

You can not effectively do SEO on more then 3-10 keywords or phrases at once.

If you are trying to, then you are really hurting your bottom line because it will take you forever to achieve the rankings you are looking for.

Having said that, sure you could have an entire team in the Philippines doing blog spam for you in order to try to get back links for dozens of keywords at once, but that’s just sloppy.

Honestly, the formula for SEO success is to focus on 3-5 keywords CONVERTING keywords or phrases ONLY at a time.

Once you achieve your desired rank (that should be #1 of course) then and only then should you start to focus on other keywords.

I am continually amazed when I see people trying to do SEO on dozens of keywords/phrases at once. This sort of SEO strategy will cause you to lose in the market place – every single time.

Because your competitors who understand the value of focus and targeting will start to capture the top spots for each of your chosen keywords/phrases one by one.

At the end of six months, you’ll be sitting there scratching your head wondering what happened, and where all your traffic went!

And the worse part is that you’ll have a devil of a time at that point playing catch up, and most likely you won’t ever catch up and here’s why.

Let’s say you spent the next 90 days trying to rank for 100 keyword or keyword phrases and you managed during this time to get 1000 new back links.

Not bad right? That’s 1,000 new links to your site! Wow! That’s sure to pump up your back link profile and give you some ranking juice, right!?

Well, not so fast. Yes, you did get 1,000 new back links, and that will help your domain gain some new authority overall, but because your  efforts were divided between 100 different KWPs, you only managed to get 10 new anchor text back links per keyword phrase.

Think 10 back links per keyword phrase is enough to move your chosen page up in the serps for that keyword phrase?

Let’s be honest. If you are targeting a CONVERTING keyword phrase, then chances are that there is going to be a lot of competition, and 10 new links per keyword phrase isn’t really going to move you.

But what about your competitor who has the same list of 100 keywords that you do, but instead of trying to optimize for them all at once, they focus on just 3 of the keywords / phrases during the same 90 days.

Using the same effort, they also managed to get 1000 new back links – but since they focused on just 3 keyword phrases instead of all 100, they were able to add 333 links per keyword, where you were only able to add 10 links per keyword.

Do you think that 333 new links is going to move your ranking? You bet!

Search Engine Guru Dan Thies calls this “Having your lunch eaten” because, they moved up in rankings a lot, and you didn’t move at all. In fact, they stole your ranking out from under you and you didn’t even see it coming.

At the end of 90 days, you are still working on getting back links the same 100 keywords, while your competitor has moved on to the NEXT set of 3-5 keywords on the list.

Let’s look at what happens:

Now for the sake of argument lets assume that the rate of link acquisition remains constant.

Day 180:

• You now have 20 back links for each of the keyword phrases on your list of 100.
• Your competitor now has 333 back links for EACH 6 of the keyword phrases on the list of 100.

At the end of a year:

• You now have a whopping 40 back links for each of the keyword phrases on your list of 100.
• On the other hand, your competitor now has 333 back links EACH for 12 of the keyword phrases on the list of 100.

But let’s scale that out and you pump more of your profits into seo and hiring link-getters. And let’s say you went big and DOUBLED your work force and got double the results.

At the end of a year:

You now have a whopping 80 back links for each of the keyword phrases on your list of 100.

Don’t get me wrong, 80 back links per keyword is great!  But it took you a year to do it, and during that year you had new competition come into the market.

On the other hand, your competitor now has over 660 back links a piece, for 24 of the keyword phrases on the list of 100.

And I can guarantee that they are making more money then you – hand over fist because they are CRUSHING you in the search engine results.

Seriously, think of it this way. At the end of the year -

You have 80 back links per keyword phrase / url

They have 660+ per keyword phrase / url!

How will you ever catch up? You won’t.

Be smart, find which of your keywords converts the best and then FOCUS your SEO efforts on 3-5 keyword at a time.

Then and only then move to the next set of 3-5.

Doing your SEO this way ensures consistent results, dominance over your competitors and a sure and steady income.

Simply go to the SEO STATS tab (Click the button)

Next look for the URL that you want to add keywords to, and then click the link labeled VIEW in the keywords column.

Lastly, simply click the “ADD KEYWORDS” button at the top of the page.

You’ll see a pop-up window where you will enter your new keyword or list of keywords.

Enter your keywords one per line. You can type in or paste in the keywords to the field provided.

If adding more than a dozen keywords at a time you’ll often find it faster to create a standard text file with each keyword on its own line. Then simply copy that text from the text document and paste it into the and add keywords window.

Once you add Press “Add” the system will start to query your rankings for these new keywords. This may take a few seconds to a few minutes depending upon the number of keywords you’ve added.

The system will tell you how many additional keywords you can add based on the total allocation of keywords for the account package you’ve selected.

For example if you’re using our SEO Starter Package, and are already tracking 50 keywords, the system will allow you to add an additional 200 keywords to the account.

If you need to track more keywords, please upgrade to the next level account or contact us for pricing.