If you are doing true SEO, then you are purposely targeting specific keywords and keyword phrases that you have tested and that you know convert.
The fact that no body wants to admit is this:
You can not effectively do SEO on more then 3-10 keywords or phrases at once.
If you are trying to, then you are really hurting your bottom line because it will take you forever to achieve the rankings you are looking for.
Having said that, sure you could have an entire team in the Philippines doing blog spam for you in order to try to get back links for dozens of keywords at once, but that’s just sloppy.
Honestly, the formula for SEO success is to focus on 3-5 keywords CONVERTING keywords or phrases ONLY at a time.
Once you achieve your desired rank (that should be #1 of course) then and only then should you start to focus on other keywords.
I am continually amazed when I see people trying to do SEO on dozens of keywords/phrases at once. This sort of SEO strategy will cause you to lose in the market place – every single time.
Because your competitors who understand the value of focus and targeting will start to capture the top spots for each of your chosen keywords/phrases one by one.
At the end of six months, you’ll be sitting there scratching your head wondering what happened, and where all your traffic went!
And the worse part is that you’ll have a devil of a time at that point playing catch up, and most likely you won’t ever catch up and here’s why.
Let’s say you spent the next 90 days trying to rank for 100 keyword or keyword phrases and you managed during this time to get 1000 new back links.
Not bad right? That’s 1,000 new links to your site! Wow! That’s sure to pump up your back link profile and give you some ranking juice, right!?
Well, not so fast. Yes, you did get 1,000 new back links, and that will help your domain gain some new authority overall, but because your efforts were divided between 100 different KWPs, you only managed to get 10 new anchor text back links per keyword phrase.
Think 10 back links per keyword phrase is enough to move your chosen page up in the serps for that keyword phrase?
Let’s be honest. If you are targeting a CONVERTING keyword phrase, then chances are that there is going to be a lot of competition, and 10 new links per keyword phrase isn’t really going to move you.
But what about your competitor who has the same list of 100 keywords that you do, but instead of trying to optimize for them all at once, they focus on just 3 of the keywords / phrases during the same 90 days.
Using the same effort, they also managed to get 1000 new back links – but since they focused on just 3 keyword phrases instead of all 100, they were able to add 333 links per keyword, where you were only able to add 10 links per keyword.
Do you think that 333 new links is going to move your ranking? You bet!
Search Engine Guru Dan Thies calls this “Having your lunch eaten” because, they moved up in rankings a lot, and you didn’t move at all. In fact, they stole your ranking out from under you and you didn’t even see it coming.
At the end of 90 days, you are still working on getting back links the same 100 keywords, while your competitor has moved on to the NEXT set of 3-5 keywords on the list.
Let’s look at what happens:
Now for the sake of argument lets assume that the rate of link acquisition remains constant.
Day 180:
- You now have 20 back links for each of the keyword phrases on your list of 100.
- Your competitor now has 333 back links for EACH 6 of the keyword phrases on the list of 100.
At the end of a year:
- You now have a whopping 40 back links for each of the keyword phrases on your list of 100.
- On the other hand, your competitor now has 333 back links EACH for 12 of the keyword phrases on the list of 100.
But let’s scale that out and you pump more of your profits into seo and hiring link-getters. And let’s say you went big and DOUBLED your work force and got double the results.
At the end of a year:
You now have a whopping 80 back links for each of the keyword phrases on your list of 100.
Don’t get me wrong, 80 back links per keyword is great! But it took you a year to do it, and during that year you had new competition come into the market.
On the other hand, your competitor now has over 660 back links a piece, for 24 of the keyword phrases on the list of 100.
And I can guarantee that they are making more money then you – hand over fist because they are CRUSHING you in the search engine results.
Seriously, think of it this way. At the end of the year -
You have 80 back links per keyword phrase / url
They have 660+ per keyword phrase / url!
How will you ever catch up? You won’t.
Be smart, find which of your keywords converts the best and then FOCUS your SEO efforts on 3-5 keyword at a time.
Then and only then move to the next set of 3-5.
Doing your SEO this way ensures consistent results, dominance over your competitors and a sure and steady income.
